Copywriting & content marketing
Concise, authoritative editorial content for a range of business sectors.
I regularly work with a range of companies to create bespoke editorial content which meets their marketing aims and speaks to their customers. Over the past couple of years I’ve worked with some of the biggest names in healthcare technology and financial services, producing incisive business-to-business content marketing materials.
I’ve also helped to create a selection of compelling brand stories.
Another key area of expertise is producing engaging white papers designed to shed light on specialised policy areas while conveying a company’s strategic messaging.
I’ve also worked with large corporates who are looking to quickly turn material from company events and conferences into sharp website copy, blogs and press releases.
Feel free to browse examples of my copywriting and content marketing work (below).
If you think I might be able to help with your content needs, get in touch.
Work examples
‘Testing at speed: Covid-19 and beyond’
Client: Novacyt Group & Publitek
E-book
This e-book details how the client’s comprehensive diagnostics portfolio can be adapted to a range of clinical and non-clinical settings.
‘Upwardly mobile: The rise of mobile working in healthcare’
Client: Samsung (UK) & Digital Health Intelligence
White paper
This Samsung-sponsored white paper focused on the benefits of, and obstacles to, increased mobile working within the health sector. The in-depth report featured personally-sourced interviews with nine senior IT leaders across the four health systems of the UK.
‘Healthcare, tailored to you’
Client: Chubb Insurance
Customer publishing
Long-read feature produced for Progress, the magazine of global insurance giant Chubb, investigating the impact of personalised medicine and advances in genomic screening on the risk profile of the life sciences industry across Europe. (Feature begins on Page 10)
‘Realising the paperless revolution: How rostering
in the NHS went digital’
Client: Allocate Software
White paper
I was part of a small team that produced this thought leadership white paper (presented as a micro site). The site set out the ways in which e-rostering and workforce optimisation technology impacts on various aspects of healthcare using case studies and first-hand interviews with NHS leaders.
‘On the frontline: The impact of our EPR system
in patient safety’
Client: Cerner (UK)
Marketing blog
I ghost wrote this blog for the software giant Cerner, which outlines the impact that a new IT solution had on patient safety within one of England’s largest acute NHS hospital trusts. A key aspect of this project was to convey complex technical information for an audience of healthcare IT leaders.
‘‘It’s like doing a Rubik’s cube with boxing gloves on’:
Practical tips for creating an integrated digital care record’
Client: Orion Health (UK & Ireland)
Case study for company blog
This ghost-written thought leadership blog explores the complex skills required to implement a successful population health management programme, based on the experience of the Connecting Care partnership - co-ordinated by NHS South, Central & West Commissioning Support Unit.
‘Connected data: Improving patients’ experiences’
Client: Cerner (UK)
Marketing blog
This blog outlines how patients’ treatment experiences have been impacted by the client’s technical solutions for the healthcare sector. It was published to coincide with the start of NHS Experience of Care Week 2019.
‘Patient data: Balancing access and protection’ – Conference delegate report
Client: use MY data
Conference delegate report
This advocacy group campaigns to responsibly deploy healthcare data to improve patient treatments. The organisation hired me to cover the content from a one-day conference and rapidly turn around a detailed report of the proceedings for delegates.
‘Breaking new ground with population analytics’
Client: Cerner (UK)
Sponsored editorial (placed in HIMSS Media outlets)
This sponsored editorial outlines how care professionals in The Wirral used the client’s population health management tools to underpin its Healthy Wirral Programme, a collaboration involving every NHS provider on the Wirral Peninsula, working alongside social care, the region’s clinical commissioning group, and the local hospice movement.